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The practice

Operate like a company ten times your size.

Refound is the AI transformation partner for small and medium businesses. We build AI systems that solve your biggest bottlenecks and accelerate your growth.

01 · Why now

AI moves too fast for any team to keep up.

New models every month. New patterns every week. The companies that figured this out early are already pulling away from the rest, and most of the others will spend years catching up. Our job is to make sure you're in the first group.

02 · Our approach

How we partner with you.

STEP I

Audit.

We talk to your team and map how your business actually runs. We find the highest-leverage places AI moves the needle, and define the specific operational metrics we'll move together.

A roadmap, with the operational metrics we'll move together.

STEP II

Build.

We design and build AI agents to solve your biggest pain points and bottlenecks. They run on Nucleus, our AI operating system configured around your context: your data, your tools, your team, your goals.

AI agents live in your operation, working on the bottlenecks the audit surfaced.

STEP III

Train.

We show your team how to work with these AI agents through workshops and live training, so they can operate on a higher level.

A team operating at a higher level, with AI built into how they work.

STEP IV

Evolve.

We stay on as your AI partner. We meet every quarter to review impact and set new targets, refine the system as your operation grows, and keep you on the frontier of what AI can do for your business.

A system that gets sharper every quarter, without you having to think about it.

03 · The product

Meet Nucleus. Your company's AI operating system.

Nucleus is an AI agent that connects all your business context, data, and tools. You can work with Nucleus in two ways.

Ad-hoc requests. Message Nucleus on Slack, Discord, or whatever app your team uses, and ask it to do anything from triaging incoming requests to creating a new landing page.

Automated jobs. Nucleus runs in the background, taking care of repetitive work. Drafting a proposal every time a sales call wraps up. Generating a weekly report every Monday morning. Following up on leads as they come in.

Behind the scenes, we keep Nucleus current as models evolve, expand what it can do as your business grows, and roll new capabilities into your system as we build them for others.

NUCLEUS your AI OS People leadership · ICs · teams Tools Slack · CRM · drive · stack Data what your business knows Goals company · team · individual

Fig. I. Nucleus connects your people, your tools, your data, and your goals into one system.

Built on your context

Nucleus knows how your business actually works. The audit feeds straight into how it's built, so it understands your customers, your team, your data, and your goals from day one.

Run by us

We host Nucleus, swap in stronger models as they ship, and keep it on the frontier. Your team gets a system that just works, with no infrastructure for you to manage.

Sharpens over time

We watch how your team uses Nucleus and turn the patterns into new capabilities. Every quarter it does more for you than it did the last.

04 · The work

Recent client engagements.

05 · Call us

A direct conversation with someone who's built this.

30 minutes with someone who has built these systems for venture funds, software companies, marketing agencies, DTC companies, and more. By the end of the call you'll know whether it makes sense for your business.

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