A practice, not a firm. Boutique by design.
Because AI demands more than bolting new tools onto old processes. It requires fundamentally rethinking how a company operates with intelligence at the core. The companies that win will refound themselves around it.
We've seen enough hype cycles to know when something is genuinely different. This is one of those times.
For the first time, we have technology that can understand context, exercise judgment, and handle ambiguity. That changes what's possible to automate, and what becomes worth doing in the first place.
The gap between companies that figure this out and those that don't will be enormous. We exist to help companies land on the right side of that gap.
Real change requires partnership. We work alongside your team for the long haul, embedded enough to spot opportunities you might miss from inside.
Every engagement is designed to leave your team stronger and more capable. We build the systems, then make sure they can be operated and extended by your team.
That means we're selective about who we work with. We want clients who see AI as a strategic opportunity, ready to rethink how their business works.
Sid has spent his career at the intersection of technology and business change. After leading growth at venture-backed startups and advising Fortune 500 companies on digital strategy, he founded Refound to help organisations work out what AI actually means for the way they operate.
His approach combines deep technical understanding with practical business judgment. He knows what AI can do, and how to make it land inside a real, complicated organisation.
He believes the companies that will define the next decade are being built right now. The differentiator is the willingness to rebuild around the technology.
Fig. II. Sid Bharath, founder.
Designer · Problem solver
Soumya's career has been about translating complexity into clarity across media: from a decade in graphic design to product design at Hāpara, Culture Amp, and Hectre. She combines strong visual instincts with deep user empathy and a trained eye for accessibility. She believes AI changes what designers can do without changing what they're for, and brings that perspective to every problem Refound tackles.
LinkedIn30 minutes with someone who's spent a decade at the intersection of technology and business change. By the end you'll know whether a partnership makes sense.