AI writes copy for you
- Blog posts
- Ad copy
- Email drafts
- Social captions
Workshop
Marketing in the age of AI.
You don't need a developer to ship your next campaign.
How we built a database of 86 skills from 297 podcast episodes with zero engineering support, and what that means for every product marketer in this room.
01 · The old way
The marketing bottleneck.
Every product marketer knows this feeling. You have a great campaign idea. Then reality hits and the moment passes.
- № 01 Week 1
You have the idea. A landing page, an interactive tool, a campaign microsite. You can see it.
- № 02 Week 2
You write a brief. You spec it out. You make a Figma mockup or a detailed doc.
- № 03 Week 3
You file a ticket with engineering. It goes into the backlog. You wait.
- № 04 Week 6+
Maybe it gets picked up. Maybe it doesn't. Either way, the moment has passed.
Marketing is a speed game. But when every campaign needs a developer, the fastest thinkers become the slowest shippers.
02 · What changed
AI didn't just change writing. It changed building.
Most marketers think AI equals "write me a blog post" or "generate some ad copy". That's the 2023 use case. The 2026 use case is radically different.
Tools like Claude Code are coding agents. They write software, create pages, build databases, and deploy websites. They take instructions in plain English.
Which means if you can describe what you want clearly, you can build it. No ticket. No sprint. No waiting.
AI builds campaigns for you
- Landing pages
- Interactive tools
- Data-driven microsites
- Full web applications
03 · Case study
How we built the Lenny Skills Database.
We wanted to turn 297 episodes of Lenny's Podcast into a searchable, browsable database of product skills. Here's what that involved, and how we built it with no engineering team.
Processed the transcripts
Used Claude to analyze 297 episode transcripts and extract recurring skills, frameworks, and advice patterns from 180+ expert guests.
Structured the data
Claude Code organized everything into a structured JSON database: skills, categories, guest attributions, episode links, and insight summaries.
Built the website
Claude Code created the entire frontend: search, browse, skill detail pages, playbooks, guest profiles. Every page, every component, every interaction.
Shipped it live
Deployed to production, iterated on the design, added features, all through conversation. The whole project took days, not months.
The Lenny Skills Database is a full web application with search, browse, playbooks, and guest pages, built entirely by a marketer talking to an AI agent.
04 · The tool
What is Claude Code?
Claude Code lives in your terminal. You describe what you want in plain English. It reads your project, writes the code, and shows every change before it ships.
$ claude
Welcome back. What can I help you with?
> Build a landing page for our new product launch.
Dark background, hero section with stats,
customer testimonials, and a signup form.
I'll create a landing page for you. Let me...
Write src/pages/launch.astro
Write src/components/LaunchHero.astro
Write src/components/Testimonials.astro
[Accept] [Reject]An AI agent that builds
It reads your project, writes code, creates files, and runs commands.
You talk, it builds
Describe what you want in plain English. Claude Code figures out the implementation: pages, components, styles, everything.
You stay in control
Every change is shown to you before it happens. Accept, reject, or ask for something different. You're the creative director.
05 · The shift
What this means for product marketing.
When marketers can build, the whole game changes. Here's what becomes possible.
Ship in hours, not sprints
A landing page that used to take 2 weeks through the dev team now takes an afternoon. You idea it, you build it, you ship it.
Build things that didn't make sense before
Interactive calculators, assessment tools, data visualizations, micro-apps. The kind of content that generates leads and builds authority. Previously too expensive. Now trivial.
Test ideas without asking permission
Want to test a new positioning? Build two landing pages and run them against each other. No brief. No sprint planning. No waiting.
Own the full stack of your campaigns
From concept to copy to code to deployment. The marketer who can do this is 10x more valuable than the one who writes a brief and waits.
06 · Ideas
Things you could build this week.
ROI calculator
Interactive tool that shows prospects the dollar value of your product. Captures leads while providing real value.
Maturity assessment
A quiz that scores prospects on readiness for your solution. Personalises the sales conversation before it even starts.
Resource database
Searchable collection of guides, templates, or frameworks, like the Lenny Skills DB. A content asset that keeps driving traffic.
Comparison microsite
Dedicated competitive comparison pages with real data. Control the narrative instead of letting G2 or review sites do it for you.
Campaign landing pages
Custom pages for every launch, event, or audience segment. Tailored messaging that converts because it speaks to one specific buyer.
Industry benchmarks
Turn your internal data into a public benchmark report with interactive visualisations. Instant thought leadership.
07 · Live demo
Let me show you.
I'm going to open Claude Code and walk through exactly how the Lenny Skills Database was built. You'll see the prompts, the process, and how a marketer guides an AI agent to ship real software.
- How to describe what you want so the AI builds it right
- How to iterate when the first version isn't perfect
- How to go from idea to live URL in a single session
~/lenny-skills $ claude
Welcome back. What can I help you with?
> Let's build a skills database...
▊ Talk to us
Want to build like this with your team?
We run hands-on workshops that teach marketing teams to build campaigns with AI, from concept to live deployment in a single session.
Book a workshop
Or write to us at [email protected]