"Update the listing for our new winter jacket. Write the product description, publish it to Shopify, and promote it on LinkedIn and in our email newsletter."
Workshop
Skills. 60 minutes. Live.
Teach your AI how you work.
Skills are custom instructions that turn a general-purpose AI into your specialised assistant. Today you'll learn what they are, how they work, and walk away with skills you can use immediately.
01 · Definition
What is a skill?
A skill is a set of custom instructions that teaches your AI how to do a specific task the way you want it done.
Sounds like a custom GPT, right? Not exactly. To understand why skills are different, we need to talk about the difference between chatbots and agents.
02 · The chatbot way
How most people use AI today.
Ten-plus steps. Three different GPTs. Four different tabs, with you as the glue holding it all together.
- № 01 GPT Open your Product Copy GPT
- № 02 GPT Write a prompt describing the product
- № 03 GPT Wait for output, tweak it
- № 04 Tool Copy the text
- № 05 Tool Open Shopify, paste it in
- № 06 GPT Now open your Social Media GPT
- № 07 GPT Describe the product again
- № 08 Tool Copy the LinkedIn post
- № 09 Tool Open LinkedIn, paste it
- № 10 GPT Repeat for email, other channels
03 · The agent way
The new way of working.
An agent takes action: accessing your systems, publishing content, and completing tasks end-to-end.
Agent working: drafting copy, publishing, posting.
- Product listed on Shopify
- LinkedIn post published
- Email newsletter drafted
04 · The unlock
One agent that does everything.
You could create separate specialised agents (one for product copy, one for social media, one for email). But then you're still bouncing between conversations. What if one agent knew how to do all of it?
Skills are how you teach one agent to do many things. Each skill is a set of instructions for a specific task. Your agent reads the right skill at the right time.
Your agent
05 · Inside a skill
What's inside a skill?
--- name: ecommerce-product-copy description: Write compelling product listings for ecommerce platforms. Use when someone needs product descriptions, titles, or full listings for Shopify, Amazon, or WooCommerce. --- # Ecommerce product copy ## How to help When the user asks for product copy: 1. Clarify the platform (Shopify, Amazon, WooCommerce, or Etsy) 2. Understand the product (details, target customer, differentiators) 3. Write platform-optimised copy following platform best practices 4. Include SEO keywords (weave search terms in naturally) ## Core principles Lead with benefits, not features. A feature is "100% organic cotton". A benefit is "soft enough to sleep in, tough enough to last years". Write for scanners first. Use bullet points, bold text, short paragraphs. Most important info in the first 2 lines. Match platform buyer intent. Amazon = comparing. Shopify = chose you. Etsy = wants authenticity. ## Output format Always provide: 1. Platform (which this is optimised for) 2. Product title (ready to paste) 3. Description (platform-formatted) 4. Bullet points (if applicable) 5. SEO notes (keywords and tags) ## References // Attached files that give your agent // extra context for the task. references/shopify-api.md How to use the Shopify API to create and update product listings references/brand-voice.md Your brand's tone, vocabulary, and writing style guidelines
06 · Getting started
Two ways to use skills.
Claude.ai
Easy- Open claude.ai and go to Settings
- Navigate to the Skills section under Capabilities
- Paste in or upload your skill file, then start chatting
Claude Code
Power user- Install Claude Code via your terminal
- Add skills to your
.claude/skills/folder - Skills activate automatically when relevant
Today we'll focus on Claude.ai, the simplest way to get started.
07 · In practice
How I use skills every day.
Blog writing
I have a skill that knows Refound's voice, content structure, and formatting rules. I say 'write a post about AI adoption pitfalls' and it produces a 2500-word post that sounds like me, not generic AI.
Frontend design
My design skill knows our pixel art aesthetic, component library, and color system. I describe a page and it builds production-ready code matching our brand.
Landing page copy
Writes high-converting landing pages we can drive traffic to. Knows our brand voice, page structure, and what makes visitors take action.
08 · Your toolkit
Skills you can use today.
Download these skills and paste them into Claude.ai to get started.
Ecommerce product copy
Write compelling product listings optimised for Shopify, Amazon, WooCommerce, and Etsy. Platform-specific formats, SEO keywords, and conversion-focused copy.
Customer feedback analysis
Turn reviews, NPS scores, and support tickets into actionable insights. Sentiment analysis, pattern recognition, and prioritised recommendations.
Also useful for ecommerce
Pricing strategy
Frameworks for pricing decisions from 40+ product leaders. Value-based pricing, competitive positioning, and pricing experiments.
Competitive analysis
Understand and respond to competition. Identify asymmetries, expand the competitive set, and design the right response.
Content marketing
Build audience and authority through content. Distribution strategies, content formats, and measuring what works.
Positioning and messaging
Craft positioning that resonates. Category creation, competitive differentiation, and messaging frameworks.
These are just 4 of 86 skills in our database. Browse all skills →
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Ready to put your AI to work?
Let's talk about how skills and agents change how your business actually operates.
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